Social Media has dominated the landscape of our culture over the past couple of years taking off at a considerable pace. In two years alone, 818.4 million people have gained internet access via mobile devices, up 64% from 2011, and leading that way is Facebook accounting for 13% of worldwide mobile ad revenue. With numbers staggeringly high and showing no signs of drop off many companies are still struggling to enter the social marketing realm and maintaining relevance. In years and decades past marketing entailed large billboard signs, radio advertisement and clever TV commercials. Now, the #2 web search engine Youtube reaches more adults between the ages 18-34 than any cable network combined.
With 93% of company brands having an online presence, it is how these brands market themselves that sets themselves apart, and determine the outreach and relative success of their products. B2C remains the forefront of the social market field with interaction guiding potential customers to ultimately decide on committing to a product or not. 70% of B2C marketers have acquired a new customer through Facebook, and 50% through Twitter respectively. 50% of Facebook users expect a reply from brand pages they like within 24 hours, while a higher 80% of twitter users expect a reply within an hour of their tweet to the brand. Factoring in Instagram which 17% of teens say is the most important social medium, Google+ with a 33% increase in user base growth in the past year, and 43% of businesses connecting with customers on Linkedin; for a new company, or already established, looking to increase and monitor its social presence to target its customer base can seem like a daunting task. Social media has become a numbers game, a new field for customer service, and relations. Creating a social strategy is imperative for all businesses looking to stay afloat in the new dominating digital age.
Online monitoring services has become a staple in today’s growing online market. Being able to take all of your businesses online data, and turn it into a strategic tool for your marketing strategy gives you the edge over your competitors, allowing you to hit your key target demographic. The services that can be offered through ethority include:
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Business reputation management
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Social media monitoring dashboard
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Business trend marketing
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Marketing workshops with employees
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Crisis Management
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Brand insight Analysis
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Strategic consulting
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Digital brand predictions
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Competitor benchmarks
and many more.
With shopping online being the dominant medium for consumer purchases today, buyers are looking to companies that offer a strong online presence as an avenue for advertisements, discounts, and customer reviews. Not taking your online presence, or that of your competitors seriously can have a crippling affect on your long term goals of brand awareness and generated profit. If expanding your company to the next level is your goal, then enlisting the expertise of a media monitoring service is going to give you the best option for success in the future. With ethority we are able to give you the marketing edge, to turn your data into profit.
(source: http://blog.twmg.com.au/social-media-stats-of-2013-infographic/) WMG