Social media drives sales! It is clear to all of us, but the extent to which the commitment has paid off, is not exactly fixed. Some facts (U.S. focus) has prepared MarketMeSuite in a nice graphic. The most exciting facts we have listed here:
1. 70% of adult social media users shop online
2. 86% of U.S. online retailers have a Facebook Page
3. 75% of Facebook buyers have been asked by friends for advice when making purchasing decisions
4. 81% of buyers were in their purchasing decision through contributions of their friends on social networks
5. 30% of Social Shoppers more likely to respond to offers if they are from friends “reposted”
6. Product reviews from customers enjoy a high level of trust – 12 times higher than product manufacturer information
7. 40% of social media users have bought a product after it is liked on Facebook, tweeted on Twitter and shared on Pinterest
8. 22% of Twitter users have purchased a product, according to a tweet, retweet or after it has been favorited on Twitter
9. 33% of Facebook users have already made a purchase after something has been discussed on Facebook (sharing, Liking, Commenting)
10. Pinterest is a social network, which mainly induces spontaneous purchases (virtual window shopping)
11. 50% of social media-driven buying decisions happen within a week after the Shared, Liked, or favorited post
12. 78% of users indicate that corporate contributions to social networks influence their buying decision
13. 79% of users like a company’s Facebook Page, because they expect Incentives and Discounts
14. 58% of Facebook fans of a brand offers exclusive deals, events and promotions
15. 50% of Facebook users and 80% of Twitter users expect a response to their customer service request within one day or less
Conclusion: The best conditions for the social media engagement with the German consumer, is a purchase of something different due to their behavior and expectation of the social media engagement of a brand from the U.S. / UK / DE company. All Social Network Users (ie. fans of a brand) respond better with preferential treatment, exclusive content, events and promotions that leverage more value-based services / apps to the preferred brand or specific discounts for the focus of their online shopping needs.
