How control can damage the dialog with consumers
Original Article by David Nelles In an interview with AdAge magazine Jimmy Wales gives his estimation about marketers’ strategy of mass collaboration in digital platforms like wikia.com. But Walles...
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McKinsey-Study: Big Data and Social Media Tools are Mega-Trends
As soon as a McKinsey-study names big data, digital marketing / social media, and cloud computing as megatrends, it will be recognized among most old economy enterprises. A recent investigation by the...
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Social Media Listening 3.0 – Automated Sentiment Analysis – Reach, Relevance,...
Recently, I was guest speaker at the APG Mindcracker workshop, which took place for the first time in this form. Besides the beautiful location at Google in Berlin and the good organization (thanks to...
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15 facts about Social Commerce & Online shopping in social networks
Social media drives sales! It is clear to all of us, but the extent to which the commitment has paid off, is not exactly fixed. Some facts (U.S. focus) has prepared MarketMeSuite in a nice graphic. The...
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Online Media Monitoring
Social Media has dominated the landscape of our culture over the past couple of years taking off at a considerable pace. In two years alone, 818.4 million people have gained internet access via mobile...
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Social Network Usage: Women on Pinterest & Instagram/Teens on Twitter & Tumblr
Every social network has its own identity, which is mainly characterized by its users. Thus, women in particular are active on Pinterest, and Instagram. Tumblr is used most by teenagers. Thanks to the...
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Changes in social media, and importance of timing.
We all know that the marketing landscape has changed, but at what pace have they changed and how does that affect your market strategy going forward. Here are some important facts about the digital...
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Customer reviews and how they can affect your products.
Customer reviews, they drive our purchasing decisions everyday whether we recognize it or not. Sometimes going under the radar the effect that one single negative review can have on the purchasing...
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BigData : 41% want good deals vs. Privacy
Also to such amazing results can big data mixed with classic market research to come . Thus, recent studies show a very interesting fact. More and more people greater protection of their personal data...
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How Otto and DM profited from using Big Data
Still underestimate many managers , marketing experts , sales and logistics professionals , the major advantages and potentials inherent in the use of Big Data . A few months ago the time did an...
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